QUESTION 28 The two general applications of websites based on their intended purposes are: transactional and promotional

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QUESTION 28
The two general applications of websites based on their intended
purposes are:
transactional and promotional.
corporate and marketing.
utility and promotional.
selling and promotional.
information and exchange.
QUESTION 29
Three common advertising appeals include:
perceptual modifiers and need enhancers.
guilt and enrichment.
none of the answers.
fear, sex, and humor.
hierarchical needs.
QUESTION 31
In the video, "McFarlane Toys: The Best of Interactive
Marketing," McFarlane Toys uses which of the following distribution
channels?
Record stores, such as Tower Records.
Comic book stores, such as Diamonds an Shinder's.
All of the answers.
McFarlane Toys retail store.
The www.spawn.com website.
QUESTION 33
When preparing his grocery shopping list, Winston actively scans
the supermarket ads in the local newspaper for coupons, rebates,
and sale items. While in the store, Winston also looks for free
samples of new products and products he hasn't purchased
previously. The coupons, rebates, sale items, and free samples are
all examples of:
sales promotion.
personal selling.
direct marketing.
advertising.
publicity.