Project Assignment Instructions 1. Research current trends from one of the three industries listed below and explain how some of those trends can be turned into business opportunities. You can refer to the text for steps in opportunity identification and the creative thinking process. o Auto o Financial o Retail 2. Select one of those business trends and opportunities to be used as the topic for your course project. Once the trend or opportunity is approved by your professor, you will utilize Appendix 6-A to complete a feasibility plan. 3. Complete the business concept section 6A-1B on page 150 of your textbook. 4. Submit your proposal.
< Title Page Name of proposed company: Names and titles of the founding team members: Relevant contact information (name, title, address, phone, email): Table of Contents Make sure that all of the contents in the feasibility plan have page numbers and are listed carefully in the table of contents. I. Executive Summary II. The Business Concept III. Industry/Market Analysis IV. Management Team V. Product/Service Development Plan VI. Financial Plan
< 6a-1 The Sections of A Feasibility Plan 6a-1a Executive Summary Explanation: Include the most important highlights from each section of the feasibility study. Be sure to include a clear and concise description of the venture, whatever proprietary aspects it may possess, the target market, the amount of financing needed, and the type of financing that is being requested. 6a-1b The Business Concept Explanation: Using the following directions, articulate a compelling story that explains why this is an excellent concept. This section allows the reader to understand what concept is being proposed and why it has true potential in the marketplace. It also provides an opportunity for the entrepreneur to prove that he can articulate this concept in clear and comprehensible terms to people outside his circle of friends and close associates.
Project Assignment Instructions 1. Research current trends from one of the three industries listed below and explain how
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Project Assignment Instructions 1. Research current trends from one of the three industries listed below and explain how
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