Consult Table C-2 and C-3 in the Case Studies section of the textbook and choose a publicly traded company to research i

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Consult Table C-2 and C-3 in the Case Studies section of the
textbook and choose a publicly traded company to research in this
assignment and throughout the course. If you choose not to use one
of the companies listed, identify an industry in which you are
interested and select a publicly traded company and operating unit
therein to study. You will need to obtain instructor approval
before moving forward with this assignment and confirm that
sufficient information on your selected company exists and is
available for you to research. Perform an external environmental
scan and industry environmental analysis on this publicly traded
company from the perspective of a business unit. Begin your
analysis with the seven segments of the general environment (Figure
2.1) and the five forces of competition model (Figure 2.2) as
presented in the text, and then complete a detailed outline of the
meaningful trends, issues, and factors that impact or are likely to
impact the overall competitive landscape for your company in the
future. The purpose of this multilevel analytical approach is to
break down macro trends and issues until you identify how exactly
they affect your company and business unit.
Portion needing to be completed:
Company is southwestern Airlines, please complete this portion
using this company's data.