[30 Marks ANSWER ALL QUESTIONS Read the following case and answer ALL the questions that follow: Centralised distributio

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30 Marks Answer All Questions Read The Following Case And Answer All The Questions That Follow Centralised Distributio 1 (179.5 KiB) Viewed 45 times

[30 Marks ANSWER ALL QUESTIONS Read the following case and answer ALL the questions that follow: Centralised distribution at Nike Nike has a central customer service centre (distribution centre) located at Laakdal in Belgium. The centre is 200 000 squa metres in size and serves 45,000 customers in EMEA with footwear, apparel and equipment. The centre receives produc from supplier factories around the world for distribution to retail clients both before the start of all four seasons each yea and during a given season. Prior to the start of a season, when work is at a peak, the workforce stands at some 2.3 operational staff. Off peak, that drops to 1,350 staff. Deliveries are very time-critical, given the seasonal nature of t business Retailers demand in-store availability on day one of a new season. The centre is a clear example of a compa deciding to centralise receiving, storage and shipment to customers at one location in Europe. The benefits inclu consolidation of inbound shipments, lower inventory levels and better delivery service (in comparison to fragment warehouses scattered around Europe). This does not mean, however, that the logistics operations are standardised for flows of goods and all customers Not every shipment is handled in a standard way through a single distribution pipeline: 1. About a quarter of the volume of shipments is shipped to customers directly. These are larger shipments. as full pallets for larger customers-for which there is no need to consolidate with other shipments. As a result cheaper and quicker to make these shipments directly. 2. New growth areas that are served from the centre are Russia, Turkey and South Africa. For Russia, the satellite centre with small inventories was recently opened to enable faster local replenishment of sele products. 3. Selected shipments to selected retailers are dealt with by a materials handling operation at the centre mainly involves labelling and re-packing operations. 4. Some retailers share weekly point of sale data with Nike, enabling it to replenish inventories based upon sales. Source: Harrison, A & Van Hoek, R. (2014), Logistics Management & Strategy Competing through the Supply Chain Edition, Prentice Hall International Edition Answer ALL the questions in this section. 1 6 Sigma. (Dockcase defect+ variability so that there is an efficient uninterrupted Examine and discuss the reasons for Nike to utilize warehousing in order to optimize their operations in global marke Flow of quality materiads from a comp. 2 to its cust. "Prior to the start of a season, when work is at a peak, the workforce stands at some 2.300 operational stafft Off pe drops to 1,350 staff." In light of this statement and the case discuss the type of forecasting and the techniques that Nike uses to deter number of staff for each season.