XYZ Pvt. Ltd., is a company that produces electronic products and has an established market pressure and high revenue tu

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XYZ Pvt. Ltd., is a company that produces electronic products
and has an established market pressure and high revenue turnover.
The company is a vertically integrated company with its own
manufacturing units and retail outlets. The management of the
company decided to enter medical equipment manufacturing and sales.
Since the health care sector is gaining momentum in the recent
years and number of private hospitals are rising day by day. The
management decided to supply customized operation theatre products
to the emerging hospitals. The company decided to organize a
surgeons’ conference as part of its brand development campaign.
Questions:
i. Discuss the communication strategies required for such new
product line.
ii. Evaluate the success rate of a conference as a communication
mechanism.