1- In deciding whether to build a company's own marketing channel/ retail in the international market, which of the foll

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answerhappygod
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1- In deciding whether to build a company's own marketing channel/ retail in the international market, which of the foll

Post by answerhappygod »

1- In deciding whether to build a company's own marketing
channel/ retail in the international market, which of the following
is NOT an advantage of building its own channel/
retail?
a.
That the distribution and retailing network could be effectively
established in a limited time.
b.
That the company does not need to worry the local competitors
might block local channel/ retail availabilities.
c.
That the company can ensure the in-store display would be
consistent with its brand image.
d.
That the company can take full control of the in-store consumer
experience.
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