14. This term refers to the reputation of a company and/or the company’s products that emerge organically among the cons
Posted: Thu Apr 28, 2022 2:59 pm
14. This term refers to the reputation of a company and/or the
company’s products that emerge organically among the consumers,
mass media, and digital presences in the international market. The
company does not pay for or purposely interfere with it.
a. Online promotions
b. TV advertising
c. Press release
d. Publicity
15. In deciding whether to build a company's own marketing
channel/ retail in the international market, which of the following
is NOT an advantage of building its own
channel/ retail?
a. That the company can ensure the in-store display would be
consistent with its brand image.
b. That the company does not need to worry the local competitors
might block local channel/ retail availabilities.
c. That the company can take full control of the in-store
consumer experience.
d. That the distribution and retailing network could be
effectively established in a limited time.
16. ___________ refers to the budget method that is based on
past or projected sales numbers.
a. Benchmarking on competitors
b. Objective-and-task
c. Historical
d. Percent-of-sales
17. Which of the following is true about parallel imports?
a. They come from authorized dealers who are getting rid of
excess inventory
b. All of the choices are correct
c. They involve a distribution system not authorized by the
manufacturer
d. They are diverted from a low-price market to a high-price
market
company’s products that emerge organically among the consumers,
mass media, and digital presences in the international market. The
company does not pay for or purposely interfere with it.
a. Online promotions
b. TV advertising
c. Press release
d. Publicity
15. In deciding whether to build a company's own marketing
channel/ retail in the international market, which of the following
is NOT an advantage of building its own
channel/ retail?
a. That the company can ensure the in-store display would be
consistent with its brand image.
b. That the company does not need to worry the local competitors
might block local channel/ retail availabilities.
c. That the company can take full control of the in-store
consumer experience.
d. That the distribution and retailing network could be
effectively established in a limited time.
16. ___________ refers to the budget method that is based on
past or projected sales numbers.
a. Benchmarking on competitors
b. Objective-and-task
c. Historical
d. Percent-of-sales
17. Which of the following is true about parallel imports?
a. They come from authorized dealers who are getting rid of
excess inventory
b. All of the choices are correct
c. They involve a distribution system not authorized by the
manufacturer
d. They are diverted from a low-price market to a high-price
market