10. Which of the following is a good example of the "country of origin effect" on international consumers? a. Consumers

[answerhappygod]

10. Which of the following is a good example of the "country of
origin effect" on international consumers?
a. Consumers tend to associate quality with the Japanese
products/ brands
b. All of the choices are correct
c. Consumers tend to associate precision, durability, and
accuracy with the Germany products/ brands
d. Consumers tend to associate elegance, high fashion, and
luxury with the French products/ brands
11. In determining whether to send your domestic marketers
abroad, it is useful to identify the marketer's role in the
international market. Which of the following marketing role
requires high company-specific knowledge, is highly authorized in
negotiating deals, and is more commonly seen in
business-to-business (B2B) marketing than in business-to-consumer
(B2C) marketing?
a. Market analysts
b. Order-getter
c. Order-taker
d. All of the choices are correct
12. This is a concerted effort on the part of a company to
generate goodwill among international publics.
a. Publicity
b. Public relations
c. Press release
d. Image advertising
13. Which of the following
is NOT true about the country-of-origin
effect on consumers?
a. It creates a reputation spill-over across companies/ brands
from the same country.
b. That the country-of-origin effect is always a liability
for companies. Companies should do their best to eliminate such
stereotyping.
c. That the country-of-origin effect could be differently
perceived by consumers from different international
markets.
d. That consumers associating brand attributes/
personalities with country images.