5. In the communication process with international consumers, what could be a primary source of noise between the messag

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5. In the communication process with international consumers,
what could be a primary source of noise between the message sender
(the company) and the message receiver (the international
consumers)?
a. Differences in norms, habits, and general consumption
expectations
b. Cultural difference
c. All the choices are correct
d. Difference in interests and needs between domestic and
international consumers
6. This is a pricing strategy that prices products
below market price to win new market shares.
a. Penetration pricing
b. Dynamic incremental pricing
c. Standardized pricing
d. Skimming
Why do companies take the local pricing strategy across
international markets?
a. All the choices are correct
b. To meet purchase power of local consumers
c. To adopt different market positioning in different
markets
d. To reflect the differences of cost in distribution
systems
8. Strategic alliances are common in international marketing. A
great example of strategic alliances would be, the U.S.-based Delta
Airlines is in charge of all sales in the U.S. for the KLM Royal
Dutch Airlines. Which of the following is true regarding strategic
alliances?
a. They share corporate and market goals
b. They tend to be non-equity-based alliances
c. They involve two or more companies
d. All the other choices are true of strategic alliances
9. American companies in international markets benefit from the
"Americanization" of consumer preferences across the globe. Which
of the following could be a driver for the "Americanization" of
converging consumer preferences across international
markets?
a. New entertainment apps such as Netflix
b. Hollywood movies
c. All of the other choices are correct
d. The Internet and social networking sites