Answer Happy

1. Why do companies take the local pricing strategy across
international markets?
a. All the choices are correct
b. To reflect the differences of cost in distribution
systems
c. To adopt different market positioning in different
markets
d. To meet purchase power of local consumers
2. In resolving the international marketing tradeoff
between standardization and adaptation, which of the following is
NOT an advantage of standardization?
a. Brand consistencies across international markets
b. Saving problems from parallel importing across international
markets for its standardized pricing
c. Fully address local consumers' needs and
preferences
d. Economics of scale
3. Which of the following is a good example of the "country
of origin effect" on international consumers?
a. Consumers tend to associate elegance, high fashion, and
luxury with the French products/ brands
b. All of the choices are correct
c. Consumers tend to associate precision, durability, and
accuracy with the Germany products/ brands
d. Consumers tend to associate quality with the Japanese
products/ brands