Answer Happy

Which statement is correct?
A. Qualitative social media measurement addresses strengths and
weaknesses and recognizes the existence of measurement error.
B. Behavioral social media measurement addresses strengths and
weaknesses and recognizes the existence of measurement error.
C. None
D. Conceptual social media measurement addresses strengths and
weaknesses and recognizes the existence of measurement error.
2.
What is the focus of the Holistic measurments?
changes in awareness among key stakeholders and customers,
comprehension, attitude, and behavior, and impact on organizational
results.
changes in awareness among key customers, comprehension,
attitude, and behavior, and impact on organizational results.
changes in satisfaction level among key stakeholders and
customers, comprehension, attitude, and behavior, and impact on
organizational results.
changes in awareness among key stakeholders, comprehension,
attitude, and behavior, and impact on organizational results.
3.
which one is not a principle of the Barcelona Principles 2.0
AVEs are not the Value of Communication
AVEs are not the Value of Public Relations
Measurement and Evaluation Require Both Qualitative and
Quantitative Methods
Measurement and Evaluation Should be Transparent, Consistent and
Valid
Social Media Can and Should be Measured Consistently with Other
Media Channels
The Effect on Organizational Performance Can and Should Be
Measured Where Possible
4.
Location-based applications can help bring a special offer to
customers right on their Smartphones when they are in the process
of making a purchase decision. This best represents the __________
phase of social media marketing.
Energize
Excite
Educate
Experience
Engage