Spotify Announces Expanded Samsung Partnership Focused on Pre-Installs and Free Trials In August 2018, Spotify became Sa
Posted: Thu Apr 28, 2022 2:52 pm
Spotify Announces Expanded Samsung Partnership Focused
on Pre-Installs and Free Trials
In August 2018, Spotify became Samsung’s go-to
streaming music service provider following a strategic
partnership between the two companies that initially focused on
bringing Spotify to Samsung Smart TVs and a deeper connection with
Samsung’s assistant technology, Bixby. Today, timed alongside
the retail launch of Samsung’s Galaxy S10, the companies are
expanding their partnership to make Spotify a pre-installed
application on a range of Samsung devices, including the new Galaxy
S10, S10+, S10e and S10 5G, as well as the Galaxy Fold and some of
Samsung’s lower mid-range Galaxy A devices.
In addition, U.S. consumers buying the new Galaxy S10
will qualify for six months of free Spotify Premium access if
they’re new customers, Spotify said.
The two companies had not offered many more details
about their partnership plans since the announcement last year,
saying only that a lot of discussions were taking place as to
what’s next. However, a move to pre-install Spotify on Samsung
phones was likely under consideration from day one — especially
after the 2016 failure of Samsung’s own Milk Music streaming
service, which meant it no longer had its own direct answer to
Apple Music.
At the time of Milk Music’s closure, Samsung said it would
shift to investing in a partner model for integrating the “best”
music services onto its Galaxy family of devices. Picking Spotify
as a key strategic partner made sense, as it’s a clear frontrunner
in the space and one that’s not operated by a tech giant like
Google’s Music/Google Play Music, Apple Music or Amazon Music.
(However, Samsung and also announced a joint deal
today where Samsung Galaxy S10 owners get 4 free months of
ad-free and Music.)
The Spotify-Samsung partnership not only means that
Spotify now gets deeper integration on devices and services, like
Bixby, it could potentially allow the two companies to work
together on under the hood, cross-platform integrations, as well.
This could benefit Spotify’s ambitious podcasting plans, as
listeners could pick up where they left off as they switch between
devices. That wouldn’t have necessarily been possible without a
device partnership like this.
Spotify says the expanded Samsung partnership will see
the music service pre-installed on “millions” of Samsung devices
worldwide, starting today, March 8, 2019.
“We were very excited to be named Samsung’s go-to music
streaming service several months ago and today’s news will only
ensure a more seamless Spotify listening experience across devices
for listeners around the world,” said Sten Garmark, VP of Consumer
Products, Spotify, in a statement. “This partnership makes it easy
for Samsung mobile users to access their favorite music and
podcasts on Spotify, wherever they are and however they choose to
listen.”
Source:
https://techcrunch.com/2019/03/08/spoti ... Galaxy%20A
Questions:
The partnership between Spotify and Samsung needs a
proper plan to run the business in the future. Define planning and
describe FOUR (4) ways how Spotify and Samsung respond to
uncertainty.
[10
Marks]
With the merging of Sportify and Samsung, they must create
new working environment and working culture as partnership.
Therefore, briefly define culture and explain with example, THREE
(3) ways how leaders shape culture in organization.
[10 Marks]
Spotify is an American company, meanwhile Samsung is a
Korean company. From the merging of those companies between Spotify
and Samsung, do comparison of Japanese and American type of
organization. Provide your answer relating to both companies to
support your answer. [10
Marks]
on Pre-Installs and Free Trials
In August 2018, Spotify became Samsung’s go-to
streaming music service provider following a strategic
partnership between the two companies that initially focused on
bringing Spotify to Samsung Smart TVs and a deeper connection with
Samsung’s assistant technology, Bixby. Today, timed alongside
the retail launch of Samsung’s Galaxy S10, the companies are
expanding their partnership to make Spotify a pre-installed
application on a range of Samsung devices, including the new Galaxy
S10, S10+, S10e and S10 5G, as well as the Galaxy Fold and some of
Samsung’s lower mid-range Galaxy A devices.
In addition, U.S. consumers buying the new Galaxy S10
will qualify for six months of free Spotify Premium access if
they’re new customers, Spotify said.
The two companies had not offered many more details
about their partnership plans since the announcement last year,
saying only that a lot of discussions were taking place as to
what’s next. However, a move to pre-install Spotify on Samsung
phones was likely under consideration from day one — especially
after the 2016 failure of Samsung’s own Milk Music streaming
service, which meant it no longer had its own direct answer to
Apple Music.
At the time of Milk Music’s closure, Samsung said it would
shift to investing in a partner model for integrating the “best”
music services onto its Galaxy family of devices. Picking Spotify
as a key strategic partner made sense, as it’s a clear frontrunner
in the space and one that’s not operated by a tech giant like
Google’s Music/Google Play Music, Apple Music or Amazon Music.
(However, Samsung and also announced a joint deal
today where Samsung Galaxy S10 owners get 4 free months of
ad-free and Music.)
The Spotify-Samsung partnership not only means that
Spotify now gets deeper integration on devices and services, like
Bixby, it could potentially allow the two companies to work
together on under the hood, cross-platform integrations, as well.
This could benefit Spotify’s ambitious podcasting plans, as
listeners could pick up where they left off as they switch between
devices. That wouldn’t have necessarily been possible without a
device partnership like this.
Spotify says the expanded Samsung partnership will see
the music service pre-installed on “millions” of Samsung devices
worldwide, starting today, March 8, 2019.
“We were very excited to be named Samsung’s go-to music
streaming service several months ago and today’s news will only
ensure a more seamless Spotify listening experience across devices
for listeners around the world,” said Sten Garmark, VP of Consumer
Products, Spotify, in a statement. “This partnership makes it easy
for Samsung mobile users to access their favorite music and
podcasts on Spotify, wherever they are and however they choose to
listen.”
Source:
https://techcrunch.com/2019/03/08/spoti ... Galaxy%20A
Questions:
The partnership between Spotify and Samsung needs a
proper plan to run the business in the future. Define planning and
describe FOUR (4) ways how Spotify and Samsung respond to
uncertainty.
[10
Marks]
With the merging of Sportify and Samsung, they must create
new working environment and working culture as partnership.
Therefore, briefly define culture and explain with example, THREE
(3) ways how leaders shape culture in organization.
[10 Marks]
Spotify is an American company, meanwhile Samsung is a
Korean company. From the merging of those companies between Spotify
and Samsung, do comparison of Japanese and American type of
organization. Provide your answer relating to both companies to
support your answer. [10
Marks]