If you are a small company launching a new food product, investing resources in a push communication strategy is importa

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If You Are A Small Company Launching A New Food Product Investing Resources In A Push Communication Strategy Is Importa 1 (14.79 KiB) Viewed 25 times

If you are a small company launching a new food product, investing resources in a push communication strategy is important, since O pull strategies are not effective for consumer food products A push strategy is the best option for creating consumer interest a push strategy is the best option when the goal is to create consumer demand O you want to make sure that your product will be made available and clearly promoted in several grocery stores OTV or print advertising doesn't work for well for food products