1. Brand management is vital to the success of every organization, and smart companies know that strong brands are not b

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1 Brand Management Is Vital To The Success Of Every Organization And Smart Companies Know That Strong Brands Are Not B 1 (18.68 KiB) Viewed 28 times

1. Brand management is vital to the success of every organization, and smart companies know that strong brands are not built by marketing alone but require every employee to play a role. Define brand and brand management and provide THREE (3) examples of strong brand in market 1 2. Brand awareness is the way in which consumers recognize andremember your business. Explain THREE (3) reasons why brand awareness is important. [5 Marks] 3. As part of the strategic brand management process, each company and offering must represent a distinctive big idea in the mind of the target market. Define brand positioning and describe its goal. [5 Marks] 4. Elements used to express/represent and identify/differentiate the brand. The consistent use of brand elements in all marketing programs helps communicate the brand character to the marketplace. Describe FIVE (5) criteria of choosing brand elements. [5 Marks)