Case Study on A less structured approach to focus group interviewing In a study of HRM in Cuba, Cunha and Cunha (2004) u
Posted: Thu Apr 28, 2022 2:36 pm
Case Study on A less structured approach to focus group
interviewing
In a study of HRM in Cuba, Cunha and Cunha (2004) used focus
groups to explore how market-based management practices have been
adopted in a country struggling to protect its communist ideology.
The primary data collection technique was a series of eight focus
groups conducted with 106 Cuban managers and management professors.
The number of participants in each group ranged from twelve to
fifteen, somewhat higher than the recommended number. Each meeting
lasted approximately one and a half hours. Although a discussion
script was used, the researchers sought to develop a relatively
unstructured approach to asking questions that were in keeping with
the broad nature of the discussion focusing on societal changes
facing Cuba. Furthermore, rather than keeping the themes for
discussion consistent between the groups, they deliberately fed the
conclusions from previous groups in the debate in subsequent ones.
This emergent approach was based on the idea that the focus groups
entailed a process of collective sense-making between participants.
The discussion was conducted in Spanish, and notes were taken by
the researchers, who later converted the messages into a 'codebook'
summarizing the main topics discussed and participants' views.
Answer the following questions:
1. Examine the type of situation in would this more open-ended
approach to moderating focus group sessions be advisable.
2. Analyse the merits and cons of interview approaches in
qualitative research from a critical perspective.
3. Assuming you are the investigator for the above case, please
outline the strategies you will use to evaluate the interview and
the reasons for your selection of these procedures.
4. Evaluate the limitations of qualitative approaches and
discuss them
interviewing
In a study of HRM in Cuba, Cunha and Cunha (2004) used focus
groups to explore how market-based management practices have been
adopted in a country struggling to protect its communist ideology.
The primary data collection technique was a series of eight focus
groups conducted with 106 Cuban managers and management professors.
The number of participants in each group ranged from twelve to
fifteen, somewhat higher than the recommended number. Each meeting
lasted approximately one and a half hours. Although a discussion
script was used, the researchers sought to develop a relatively
unstructured approach to asking questions that were in keeping with
the broad nature of the discussion focusing on societal changes
facing Cuba. Furthermore, rather than keeping the themes for
discussion consistent between the groups, they deliberately fed the
conclusions from previous groups in the debate in subsequent ones.
This emergent approach was based on the idea that the focus groups
entailed a process of collective sense-making between participants.
The discussion was conducted in Spanish, and notes were taken by
the researchers, who later converted the messages into a 'codebook'
summarizing the main topics discussed and participants' views.
Answer the following questions:
1. Examine the type of situation in would this more open-ended
approach to moderating focus group sessions be advisable.
2. Analyse the merits and cons of interview approaches in
qualitative research from a critical perspective.
3. Assuming you are the investigator for the above case, please
outline the strategies you will use to evaluate the interview and
the reasons for your selection of these procedures.
4. Evaluate the limitations of qualitative approaches and
discuss them