Create two (2) segments for Swiitch Beauty using multivariate segmentation and explain why you have chosen those particu
Posted: Thu Apr 28, 2022 2:32 pm
Create two (2) segments for Swiitch Beauty using multivariate
segmentation and explain why you have chosen those particular
segments in detail (8 marks). Please use at least four (4)
segmentation variables to describe each segment and motivate why
you have chosen each variable. (16) Eight (8) marks for describing
each segment based on the segmentation variables and motivating
your selection (Two marks per variable
segmentation and explain why you have chosen those particular
segments in detail (8 marks). Please use at least four (4)
segmentation variables to describe each segment and motivate why
you have chosen each variable. (16) Eight (8) marks for describing
each segment based on the segmentation variables and motivating
your selection (Two marks per variable