Answer Happy

Please elaborate on the company myNEWS following the
requirements below, thank you.
On the company – myNEWS (convenience retail chain store) The Digital Marketing Audit (40m) . A one-page background to the organisation that explains the customers. . SWOT on the organisation's current use of social media. O Evaluation (advantages and disadvantages) of two competitors using social media. Identification of two key customer groups and development of personas. . Customer journey flowchart or graphic. Digital Marketing Strategy (30m) . TOWS matrix and commentary on the analysis. O Recommended digital marketing strategy based on the audit and TOWS. Your SMART objectives The Digital Marketing Plan (30m) Consideration of metrics and resources required, including staffing and a budget. An outline tactical plan, created with no more than 40 strategic activities.