In a study of relationship between household behavior and shopping behavior, data on the following lifestyle statements
Posted: Thu Apr 28, 2022 2:19 pm
In a study of relationship between household behavior and
shopping behavior, data on the following lifestyle statements were
obtained on a 7-point scale (1=disagree, 7=agree)
V1 I would rather spend a quiet evening at home than go
out to a party.
V2 I always check prices, even on small items.
V3 Magazines are more interesting than movies.
V4 I would not buy products advertised on billboards.
V5 I am a homebody.
V6 I save and cash coupons
V7 Companies waste a lot of money advertising.
Questions:
Q1 Interpret the total variance explained table (3
Marks)
Q2 Fill in the blanks (2 Marks)
Q2 Interpret the factors extracted and name these factors
(10 Marks)
shopping behavior, data on the following lifestyle statements were
obtained on a 7-point scale (1=disagree, 7=agree)
V1 I would rather spend a quiet evening at home than go
out to a party.
V2 I always check prices, even on small items.
V3 Magazines are more interesting than movies.
V4 I would not buy products advertised on billboards.
V5 I am a homebody.
V6 I save and cash coupons
V7 Companies waste a lot of money advertising.
Questions:
Q1 Interpret the total variance explained table (3
Marks)
Q2 Fill in the blanks (2 Marks)
Q2 Interpret the factors extracted and name these factors
(10 Marks)