Answer Happy

Airplane crashes After crashes involving its 737 Max airplane in late 2018 that killed 189 people and in March 2019 that killed 157 people, Boeing continued to publicly insist that its planes were safe instead of recalling all the aircraft immediately and launching an investigation. It didn't help that a National Transportation Safety Board investigation revealed later that the aircraft's new MCAS software was a contributor in both crashes or that whistle-blowers emerged to allege the company cut comers to reduce costs and speed production while not documenting safety faults. Boeing continues to lose orders from airliners and its stock price and revenue dropped precipitously throughout the year. Boeing treated a major crisis involving the loss of hundreds of lives as if it were passengers complaining on social media about uncomfortable seats and lack of luggage space. Their response should have been contrite, swift and comprehensive. Even if human error was a factor in both crashes, such major catastrophic events involving the same airplane required the company to demonstrate that it was doing everything possible to investigate and protect passengers. Instead, * denied anything was wrong and let public opinion take control a) What is whistle blower in this context? Explain and provide some other examples to reflect your understanding (5 marks) b) List the implications that airline faced due to this issue? (5 marks) Page 1 of 3 CITY UNIVERSITY Date : 26 April 2022 Course : DLPR2013 Public Relations c) From the above case study explain what made the PR failed to handle the issue? (10 marks) d) As a Public Relations practitioner, discuss the actions should be taken to overcome this (10 marks) issue?