E-commerce Project Evaluation of a website Website of choice Ad·https://www.sephora.sa Word limit is 1500 ------- 1-Site
Posted: Thu Apr 28, 2022 12:36 pm
E-commerce Project
Evaluation of a website
Website of choice
Ad·https://www.sephora.sa
Word limit is 1500
-------
1-Site Design 3 marks Evaluate the website design focusing on
the eight most important factors in successful ecommerce site
design (ease of use, ease of purchase, simple graphics … etc.)
2-
Business software 2 marks The development of an e-commerce
website requires more interactive functionalities, such as the
ability to respond to user input (name and address forms),
capturing customer orders for goods and services, clearing credit
card transactions on the fly, consolidating price and product
databases, and even adjusting advertising on the screen based on
user characteristics. Explain the different types of software
used on the website to perform the current functionalities. • What
can be done to improve the software?
3-
3. Payment and Security 3 marks What are the methods of
payment available in the online store? (See the book: page 295-296)
o What other methods can be added? Explain why? What are the
technologies used on the website to secure the online transactions?
o What other technologies can be added? Explain why? What is
the current privacy policy of the online store? Outline how the
information is collected and used? o What can be added to the
privacy policy? Explain why?
Categorize marketing and advertising strategy and method. 2
marks Explain the current online, offline, and social media
marketing strategies of the e-commerce business? Provide photos or
screenshots of your business marketing activities. • What can be
done to improve the marketing aspects of the business? 5. Know your
competitors. 3 marks Choose a website of one competitor in the
same industry (locally or globally) and compare it with your chosen
company’s site. Indicate why the competitor’s website is better or
worse than the chosen company’s website. Provide one competitor
SWOT analysis with screenshots of their website activities. o What
can be done by learning from your competitor’s experience? 6.
Conclude your report. 2 marks Summarize the above points and
include your recommendation to improve the e-commerce business.
Evaluation of a website
Website of choice
Ad·https://www.sephora.sa
Word limit is 1500
-------
1-Site Design 3 marks Evaluate the website design focusing on
the eight most important factors in successful ecommerce site
design (ease of use, ease of purchase, simple graphics … etc.)
2-
Business software 2 marks The development of an e-commerce
website requires more interactive functionalities, such as the
ability to respond to user input (name and address forms),
capturing customer orders for goods and services, clearing credit
card transactions on the fly, consolidating price and product
databases, and even adjusting advertising on the screen based on
user characteristics. Explain the different types of software
used on the website to perform the current functionalities. • What
can be done to improve the software?
3-
3. Payment and Security 3 marks What are the methods of
payment available in the online store? (See the book: page 295-296)
o What other methods can be added? Explain why? What are the
technologies used on the website to secure the online transactions?
o What other technologies can be added? Explain why? What is
the current privacy policy of the online store? Outline how the
information is collected and used? o What can be added to the
privacy policy? Explain why?
Categorize marketing and advertising strategy and method. 2
marks Explain the current online, offline, and social media
marketing strategies of the e-commerce business? Provide photos or
screenshots of your business marketing activities. • What can be
done to improve the marketing aspects of the business? 5. Know your
competitors. 3 marks Choose a website of one competitor in the
same industry (locally or globally) and compare it with your chosen
company’s site. Indicate why the competitor’s website is better or
worse than the chosen company’s website. Provide one competitor
SWOT analysis with screenshots of their website activities. o What
can be done by learning from your competitor’s experience? 6.
Conclude your report. 2 marks Summarize the above points and
include your recommendation to improve the e-commerce business.