Answer Happy

Suppose that you are a marketing manager of "DiamondsRUs", a Vancouver-based company making diamond wedding rings. The company is the market leader, but the overall diamond industry sales have started slowing down significantly lately. The company is about to make some important strategic marketing decisions. Answer the following questions (answer all questions, make sure to number your responses - 1,2,3, and 4). Each question is worth up to 8 marks. 1) Apply the "Three Levels of Branding concept as learned during the course to the company's promotional strategies (describe how the company could promote its products on each level) 2) Assume that you want to pursue push communication strategies. Describe the push strategies that you would recommend. 3) Describe any inbound marketing strategies that you may want to use for promoting the company's products 4) Based on BCG analysis, what would be the position of the company's wedding diamond ring business? Why?