Answer Happy

A firm produces goods that are subject to frequent customer design changes. The products are sold to a few distributors who sell to a large number of retailers. In this situation, which of the following push-pull strategies is the best approach?

A. Push to distributor and pull to retailer
B. Pull to distributor and push to retailer
C. Pull to distributor and pull to retailer
D. Push to distributor and push to retailer

B. Pull to distributor and push to retailer