Supply Chain Management

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Rajiv8047
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Joined: Sun Jun 23, 2024 4:30 pm

Supply Chain Management

Post by Rajiv8047 »

Which of the following situations is an example of cross-selling?

A. A computer application inducing buyers to purchase more expensive components
B. A credit card company offering current customers an account with insurance against fraud
C. An online bookseller showing customers a list of books bought by customers with similar purchasing histories
D. Call center operators promoting a slightly more expensive service program
answerhappygod
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Re: Supply Chain Management

Post by answerhappygod »

C. An online bookseller showing customers a list of books bought by customers with similar purchasing histories
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