Supply Chain Management
Posted: Sun Jun 23, 2024 4:41 pm
Which of the following situations is an example of cross-selling?
A. A computer application inducing buyers to purchase more expensive components
B. A credit card company offering current customers an account with insurance against fraud
C. An online bookseller showing customers a list of books bought by customers with similar purchasing histories
D. Call center operators promoting a slightly more expensive service program
A. A computer application inducing buyers to purchase more expensive components
B. A credit card company offering current customers an account with insurance against fraud
C. An online bookseller showing customers a list of books bought by customers with similar purchasing histories
D. Call center operators promoting a slightly more expensive service program