Answer Happy

Course: Human Resources Management
You are required to pre an original report consisting of just
page of your comments and learnings on the study subject you
presented as a ppt....
REPUTATION AND ATTRACTION EMPLOYER BRAND MANAGEMENT REPUTATION AND ATTRACTION 1

REPUTATION AND ATTRACTION Successful Market Leader Iconic Aspirational Brands Marketing driven (less attractive to other functions? L'OREAL'S REPUTATION? Global Multinational L'Oréal Senior management mostly French Passionate/ Dynamic Creative/ Driven/Very hard working Innovative Suave, sexy, sophisticated, desired by many individuals as a place to work. L'ORÉAL PARIS 1 Even with L'oreal's image reputation, there will always tend to be counter-balancing downsides that need to be taken into consideration.

REPUTATION AND ATTRACTION EXTERNAL REPUTATION External reputation represents a fundamental component of your employer brand equity and potential talent pool. Understanding how your company is perceived as a potential employer is complex and can be influenced by many different factors. Learn More →

REPUTATION AND ATTRACTION EVALUATING YOUR EXTERNAL REPUTATION: These factors include: • Overall image of the industry sectors your organization works within. Relative standing in relation to talent competitors. Leading factors driving attraction within your key target groups.

REPUTATION AND ATTRACTION INDUSTRY IMAGE An individual needs to understand the general employment image of the sector(s) your organization is working in. This is because: . • Before people join a company, they first join an industry. If your company is not clear and communicative about what makes you special, your employer brand image is likely to default to the sector image. 1

REPUTATION AND ATTRACTION COMPETITOR ANALYSIS For an organization to attract the kind of motivated, digitally savvy and creative people they need to compete in a supercharged knowledge economy, they need to replicate qualities that make start-ups attractive to talented young people. The first question to consider in terms of competition is whether your target talent wants to work for an established company at all. Learn More →

YOU CAN HAVE AN IMPACT YOU WILL LEARN A LOT, AND QUICKLY YOU CAN WORK WITH YOUR PEERS YOU WILL SEE RESULTS FAST > START-UPS HAVE A FLAT STRUCTURE IT'S A MERITOCRACY WHY ARE TALENTED PEOPLE ATTRACTED TO START- UPS According to Forbes magazine FLEXIBLE WORK HOURS COOL OFFICE IF NOT NOW, WHEN? GRADU SCHOOL IS NOT GOING ANYWHERE

REPUTATION AND ATTRACTION ANALYSING YOUR COMPETITIVE SET It's important to identify who your leading competitors for talent are, and how you compare in terms of relative appeal and brand image associations.

REPUTATION AND ATTRACTION ATTRACTION According to Universum's Global Student Survey, the top leading insight as to what Gen Y and Millenials are looking for in their careers are work-life balance. The second is security and stability in a job. When it comes to attraction drivers, according to The Corporate Executive Board's Global Workforce survey, the two predominant drivers include compensation and job security. They also stated that Work-life balance and respect are other desired characteristic of future employees.

CORPORATE REPUTATION SURVEYS STUDENT SURVEYS ASSESSING YOUR EXTERNAL REPUTATION 1 EXPERIENCED HIRE SURVEYS NEW JOINER SURVEYS Five most common ways of assessing your external employer reputation and attraction factors are: SOCIAL REPUTATION AUDIT Learn More →

REPUTATION AND ATTRACTION IMAGE ANALYSIS Important points in diagnosing the strength of your employer brand is understanding of: To establish the right EVP, it's vital to understand what your target audiences are looking for and how you currently rate on these image dimension in relation to your competitors. • Distinctive strengths • Key weaknesses • Table-stakes • Reputation vs reality

REPUTATION AND ATTRACTION CONCLUSIONS . Your brand reputation can be defined in terms of the most commonly held associations of you as an employer. • Remember that it's impossible to please everyone when it comes to your company's associations. • The most important thing to establish is which image associations are accurate, inaccurate, or misguided. • Competition analysis starts with an understanding of why talent should choose an established company over a start-up.

REPUTATION AND ATTRACTION CONCLUSIONS • Majority of the people leaving university are looking for job security and work-life balance. • Once people start their career, these factors continue to be important in addition to base salary and career advancement.

REPUTATION AND ATTRACTION QUESTION: A. Competitor Analysis B. Workplace environment ALL OF THESE FACTORS INFLUENCE HOW YOUR ORGANIZATION IS PERCEIVED AS A POTENTIAL EMPLOYER, EXCEPT: C. Attraction D. Industry Image 1

REPUTATION AND ATTRACTION QUESTION: A. To be competitively challenged WHAT IS THE MOST DESIRED QUALITY THAT GEN Y/ MILLENIALS ARE LOOKING FOR IN THEIR CAREERS? B. To be secure or stable in a job C. To be entrepreneurial D. To have work-life balance 1

REPUTATION AND ATTRACTION ANSWERS: 1. B. 2. D. 1