What is the main goal of the Voice of the Customer (VOC) Translation Matrix?

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answerhappygod
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What is the main goal of the Voice of the Customer (VOC) Translation Matrix?

Post by answerhappygod »

Place the customer requirements in rank order of importance
Take general a customer requirement and branch it into multiple specific requirements
Categorize customer requirements into Dissatisfiers, Satisfiers and Delighters
Develop specific measurements based on customer comments regarding needs and preferences

Main Goal Of The Voice Of The Customer
Main Goal Of The Voice Of The Customer (25.08 KiB) Viewed 3703 times
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