Answer Happy

In this discussion, you are a consultant to a multi-national
fast food restaurant company that is trying to increase its
international exposure in the near future.
To identify a suitable candidate for your analysis, consult
research databases such as Datamonitor or Business Source Complete.
You can also find SWOT analyses (strengths, weaknesses,
opportunities, threats) on companies through these databases.
1. Identify a suitable candidate for your analysis with your team.
It should be a restaurant company that you can find information
about, not a beer or wine company. It may have some international
locations it is currently operating, but it should not yet be
worldwide in scope. There should be some room to grow
internationally.
2. Conduct research on the company you selected and map out a
possible international strategy.
3. Discuss which international location(s) seem to fit best for the
company to enter into, based on your research. If the restaurant
company you selected already has some international locations,
choose a location or region that will be new for the
business.
4. Discuss which entry mode seems the most reasonable for the firm
to use.