Northern Trail Outfitters (NTO) has the following systems: Customer master—source of truth for customer information Ser
Posted: Thu Apr 06, 2023 1:23 pm
Northern Trail Outfitters (NTO) has the following systems:
Customer master—source of truth for customer information
Service cloud—customer support -
Marketing cloud—marketing communications
Enterprise data warehouse-business reporting
The customer data is duplicated across all these systems and are not kept in sync. Customers are also complaining that they get repeated marketing emails and have to call in to update their information.
NTO is planning to implement a master data management (MDM) solution across the enterprise.
Which three data issues will an MDM tool solve? (Choose three.)
A. Data loss and recovery
B. Data accuracy and quality
C. Data completeness
D. Data duplication
E. Data standardization
Customer master—source of truth for customer information
Service cloud—customer support -
Marketing cloud—marketing communications
Enterprise data warehouse-business reporting
The customer data is duplicated across all these systems and are not kept in sync. Customers are also complaining that they get repeated marketing emails and have to call in to update their information.
NTO is planning to implement a master data management (MDM) solution across the enterprise.
Which three data issues will an MDM tool solve? (Choose three.)
A. Data loss and recovery
B. Data accuracy and quality
C. Data completeness
D. Data duplication
E. Data standardization