A large retail B2C customer wants to build a 360-degree view of its customers for its call center agents. The customer i
Posted: Thu Apr 06, 2023 1:23 pm
A large retail B2C customer wants to build a 360-degree view of its customers for its call center agents. The customer information is currently maintained in the following systems:
1. Salesforce CRM
2. Custom billing solution
3. Customer master data management (MDM)
4. Contract management system
5. Marketing solution
What should a data architect recommend that would help uniquely identify the customer across multiple systems?
A. Store the Salesforce ID in all the solutions to identify the customer.
B. Create a custom field as external ID to maintain the customer ID from the MDM solution.
C. Create a custom object that will serve as a cross-reference for the customer ID.
D. Create a customer database, and use this ID in all systems.
1. Salesforce CRM
2. Custom billing solution
3. Customer master data management (MDM)
4. Contract management system
5. Marketing solution
What should a data architect recommend that would help uniquely identify the customer across multiple systems?
A. Store the Salesforce ID in all the solutions to identify the customer.
B. Create a custom field as external ID to maintain the customer ID from the MDM solution.
C. Create a custom object that will serve as a cross-reference for the customer ID.
D. Create a customer database, and use this ID in all systems.