READ THE EXCERPT BELOW AND ANSWER THE QUESTIONS THAT FOLLOW: BMW AND EMPLOYEE DIVERSITY The BMW Group sees diversity as
Posted: Wed Apr 27, 2022 1:29 pm
READ THE EXCERPT BELOW AND ANSWER THE QUESTIONS THAT FOLLOW: BMW
AND EMPLOYEE DIVERSITY The BMW Group sees diversity as a strength
and this factor in its workforce is one of the keys to its
corporate success. The BMW Group believes that diversity fosters
innovation and therefore also boosts competitiveness. A deeper
understanding of the needs of customers around the world is just
one example. In recent years, the BMW Group’s diversity concept has
continued to broaden the eclectic nature of its workforce in terms
of gender, cultural background, age and experience. For this
reason, the Board of Management not only approved the Group’s
existing diversity concept, but broadened it during the year under
report. PROMOTING DIVERSITY AT ALL LEVELS The BMW Group places
great emphasis on an unprejudiced, appreciative and inclusive
working environment for all its employees. To underline its
conviction, in 2020 the BMW Group continued expanding the diversity
concept with the existing dimensions of gender, cultural
background, age and experience to include sexual orientation and
identity as well as disability. The BMW Group promotes a culture
that sees strength in diversity and difference as a valued asset.
It seeks to raise awareness of diversity issues among its employees
and managers by means of training, presentations and dialogue
formats and also promotes diversity and equal opportunity via its
recruiting and personnel development measures. During the year
under report, the BMW Group again organised an international
Diversity Week with the aim of raising awareness of every dimension
of diversity within the company and exerting a positive influence
on its corporate culture. However, the programme was conducted
exclusively online due to the coronavirus pandemic. The Diversity
Week and the simultaneously run global diversity awareness campaign
were transmitted in a variety of digital formats and reached an
approximate total of 92,000 BMW Group employees online. The equal
treatment of all employees is a fundamental principle firmly
enshrined in Group policy.
The BMW Group Code of Conduct and the BMW Group Code of Human
Rights and Working Conditions rigorously address discrimination of
all kinds. Employees are asked to contact their managers, the
relevant specialised units, the personnel department or the Works
Council if they have any pertinent concerns. The BMW Group SpeakUP
Line is a telephone service available in over 30 languages that
gives employees worldwide the opportunity to report possible
violations both anonymously and confidentially. SOURCE: BMW GROUP
REPORT 2020 N.B. Students are required to conduct their own online
desktop research in order to complete assignment questions.
QUESTION ONE [30]
“The BMW Group promotes a culture that sees strength in
diversity and difference as a valued asset.” Evaluate how BMW will
benefit from promoting an organisational culture of this
nature.
AND EMPLOYEE DIVERSITY The BMW Group sees diversity as a strength
and this factor in its workforce is one of the keys to its
corporate success. The BMW Group believes that diversity fosters
innovation and therefore also boosts competitiveness. A deeper
understanding of the needs of customers around the world is just
one example. In recent years, the BMW Group’s diversity concept has
continued to broaden the eclectic nature of its workforce in terms
of gender, cultural background, age and experience. For this
reason, the Board of Management not only approved the Group’s
existing diversity concept, but broadened it during the year under
report. PROMOTING DIVERSITY AT ALL LEVELS The BMW Group places
great emphasis on an unprejudiced, appreciative and inclusive
working environment for all its employees. To underline its
conviction, in 2020 the BMW Group continued expanding the diversity
concept with the existing dimensions of gender, cultural
background, age and experience to include sexual orientation and
identity as well as disability. The BMW Group promotes a culture
that sees strength in diversity and difference as a valued asset.
It seeks to raise awareness of diversity issues among its employees
and managers by means of training, presentations and dialogue
formats and also promotes diversity and equal opportunity via its
recruiting and personnel development measures. During the year
under report, the BMW Group again organised an international
Diversity Week with the aim of raising awareness of every dimension
of diversity within the company and exerting a positive influence
on its corporate culture. However, the programme was conducted
exclusively online due to the coronavirus pandemic. The Diversity
Week and the simultaneously run global diversity awareness campaign
were transmitted in a variety of digital formats and reached an
approximate total of 92,000 BMW Group employees online. The equal
treatment of all employees is a fundamental principle firmly
enshrined in Group policy.
The BMW Group Code of Conduct and the BMW Group Code of Human
Rights and Working Conditions rigorously address discrimination of
all kinds. Employees are asked to contact their managers, the
relevant specialised units, the personnel department or the Works
Council if they have any pertinent concerns. The BMW Group SpeakUP
Line is a telephone service available in over 30 languages that
gives employees worldwide the opportunity to report possible
violations both anonymously and confidentially. SOURCE: BMW GROUP
REPORT 2020 N.B. Students are required to conduct their own online
desktop research in order to complete assignment questions.
QUESTION ONE [30]
“The BMW Group promotes a culture that sees strength in
diversity and difference as a valued asset.” Evaluate how BMW will
benefit from promoting an organisational culture of this
nature.