What permissions are required for a marketer to send an email marketing message to a consumer in the EU?
Posted: Sun Nov 06, 2022 6:32 am
What permissions are required for a marketer to send an email marketing message to a consumer in the EU?
A. A prior opt-in consent for consumers unless they are already customers.
B. A pre-checked box stating that the consumer agrees to receive email marketing.
C. A notice that the consumer’s email address will be used for marketing purposes.
D. No prior permission required, but an opt-out requirement on all emails sent to consumers.
A. A prior opt-in consent for consumers unless they are already customers.
B. A pre-checked box stating that the consumer agrees to receive email marketing.
C. A notice that the consumer’s email address will be used for marketing purposes.
D. No prior permission required, but an opt-out requirement on all emails sent to consumers.