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A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales con

Posted: Wed Aug 31, 2022 9:06 am
by answerhappygod
A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and if this correlates to the version that receives the most clicks.
Which two A/׀’ test options should be used? (Choose two.)

A. The test administrator manually selects the version to send to the remainder.
B. The test administrator selects the desired audience test segment sizes.
C. The system automatically sends the winning version to the remainder audience.
D. The test administrator chooses which subscribers to place in each audience.