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A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension fo

Posted: Wed Aug 31, 2022 9:04 am
by answerhappygod
A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.
What is the optimal way to manage unsubscribes by communication type?

A. Create suppression lists for each communication type, and associate the suppression list on the send definition.
B. Create a Boolean field for each communication type in the data extension and update the Profile Center.
C. Create publication lists for each communication type, and associate the publication list on the send definition.
D. Create separate data extensions for each communication type and customize the subscription page.