MARKETING Question 21 The Law of the Few “How do I build a name for myself?” Dr. Rajiv wondered. “This is a new city for
Posted: Wed Apr 27, 2022 11:54 am
MARKETING Question 21
The Law of the Few
“How do I build a name for myself?” Dr. Rajiv wondered. “This is
a new city for me.” He asked his friend, a professor of marketing
at a leading university.
Well, there are four types of people who, when skillfully
managed, would give you the publicity mileage necessary for your
line of work. We label them as professionals, mavens, connectors,
and salesmen. This is sometimes called the Law of the Few in
marketing.
You are a medical doctor, and you have your fellow doctors,
nurses, and paramedics who work in the healthcare fraternity. Their
feedback about your work would be an essential factor in your
success.
Then you have the satisfied patient whose family members and
friends would give you good word of mouth feedback. Their
recommendation would help you in getting additional patients.
Who are the mavens?
Don’t underestimate the role of the medical representatives.
They have a network of their own. They spend a lot of time amongst
chemists and other people associated with the healthcare line of
work. If you impress them, they will give you a good dose of
publicity, especially at this point when you are new and yet to
establish your identity in the city.
Select one:
a. Fellow doctors and healthcare workers
b. Satisfied patients and their family members
c. Chemists
d. Medical Representatives
The Law of the Few
“How do I build a name for myself?” Dr. Rajiv wondered. “This is
a new city for me.” He asked his friend, a professor of marketing
at a leading university.
Well, there are four types of people who, when skillfully
managed, would give you the publicity mileage necessary for your
line of work. We label them as professionals, mavens, connectors,
and salesmen. This is sometimes called the Law of the Few in
marketing.
You are a medical doctor, and you have your fellow doctors,
nurses, and paramedics who work in the healthcare fraternity. Their
feedback about your work would be an essential factor in your
success.
Then you have the satisfied patient whose family members and
friends would give you good word of mouth feedback. Their
recommendation would help you in getting additional patients.
Who are the mavens?
Don’t underestimate the role of the medical representatives.
They have a network of their own. They spend a lot of time amongst
chemists and other people associated with the healthcare line of
work. If you impress them, they will give you a good dose of
publicity, especially at this point when you are new and yet to
establish your identity in the city.
Select one:
a. Fellow doctors and healthcare workers
b. Satisfied patients and their family members
c. Chemists
d. Medical Representatives