Answer Happy

Analyze one of the following three short cases
by using a formal model (from those that we have studied in the
course). You may refer to the following points when analyzing each
case:
Case 2
In 2005, even with more than one player in its market segment,
Apple was able to sell a more expensive product and achieve 63%
control of digital music players and 83% control of legal digital
music download market. Such an achievement was made through
leveraging on its ITunes store and stylish status of iPods. In
charging high products, Apple built a premium and exclusives status
for its products. Over the long term, this will create a cult like
following for its products if the firm can keep on developing
digital music players with the better technology than that of its
competitors. This will require massive investment in idea and
technology generation and development. Low sales numbers can easily
lead to the company being bankrupt. Charging high prices is a risky
move but it may be a highly rewarding option.