An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?
Posted: Mon Aug 01, 2022 9:41 am
An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?
A. Delete the keyword and use Keyword Planner to find more relevant keywords.
B. Modify the ad associated with that keyword to direct to a highly-relevant landing page.
C. Set an ad group bid adjustment of +20% for that keyword.
D. Delete the keyword and add a synonym of the keyword to the campaign
A. Delete the keyword and use Keyword Planner to find more relevant keywords.
B. Modify the ad associated with that keyword to direct to a highly-relevant landing page.
C. Set an ad group bid adjustment of +20% for that keyword.
D. Delete the keyword and add a synonym of the keyword to the campaign