On the Display Network, all keywords are considered broad match only. This means that you don't need to:
Posted: Mon Aug 01, 2022 9:41 am
On the Display Network, all keywords are considered broad match only. This means that you don't need to:
A. include plurals, misspellings, and other variants of your keywords.
B. include negative keywords to refine your placement.
C. include location targeting to narrow the reach of your ads.
D. manage your keyword performance at the ad group level.
A. include plurals, misspellings, and other variants of your keywords.
B. include negative keywords to refine your placement.
C. include location targeting to narrow the reach of your ads.
D. manage your keyword performance at the ad group level.