Answer Happy

Key Internal Factors Weight Rating Weighted Score 0.10 0.10 0.15 0.15 Strengths iTunes Platform is a good revenue stream Customer loyalty that makes the customers price insensitive No debt Existing product are of high quality compered to competing products in the market Strong brad Products hard to imitate Weakness Dependent on product lunch Poor relations with other key players Strong presence only limited to few countries Total 0.15 0.15 0.10 0.05 0.05 1 Imagine you are responsible to conduct the IFE Matrix for your company, and you have the information in the table above; your task is to: 1. Assign rating to each internal factor, then calculate the weighted score for each factor. 2. According to your result, is your company internally weak or strong? Justify your answer.