Visit Ads of the World, or any other source, pick 3 non-US ads from 3 different countries and respond to the following;
Posted: Tue Apr 26, 2022 12:47 pm
Visit Ads of the World, or any other source, pick 3 non-US ads
from 3 different countries and respond to the following;
1. What are the advantages and barriers to global ad
standardization (apply Chapter 12)?
2. Briefly describe the ad message/content and discuss what
challenges you foresee in globally standardizing your ads and how
they can be overcome?
3. Applying Hofstede's ideas (Chapter 5 and Discussion 2), give
specific examples of how global communication strategy needs to
understand and adapt to cultural differences.
from 3 different countries and respond to the following;
1. What are the advantages and barriers to global ad
standardization (apply Chapter 12)?
2. Briefly describe the ad message/content and discuss what
challenges you foresee in globally standardizing your ads and how
they can be overcome?
3. Applying Hofstede's ideas (Chapter 5 and Discussion 2), give
specific examples of how global communication strategy needs to
understand and adapt to cultural differences.