Answer Happy

Assignment Task: In your assignment (which must have a REPORT format), your objective is to choose one company of any country, in any industry and: QUESTION 1: Assess the attractiveness of that company's country of origin market for further growth and identify the potential benefits that can be derived from a further worldwide expansion. The assessment should consider the impact (negative or even positive for some industries) that Covid-19 global pandemic brought to that chosen company's country of origin. (40 marks) QUESTION 2: The company is examining the possibility to expand further worldwide in one specific country and the company's CEO would like to seek your advice about the feasibility for entering that new country. You are required to examine the following aspects of internationalization and provide recommendations based on the analyses you have carried out: (a) Suggest only one country to enter (which has to be different from the company's country of origin) and based on thorough analysis provide the rationale for choosing this country for international expansion. (40 marks) Suggest Corporate Social Responsibility (CSR) initiatives for the investment. For instance, Business Ethic issues (.e., employment practices, environmental degradation, human rights, corruption) or any other related CSR initiative should be suggested here as an advice to the CEO. (b)