Answer Happy

Wheat Flakies, a major cereal brand, relies on famous sports figures pictured on the boxes for advertising and consumer appeal. Its high sugar content and a scandal involving one of the athletes caused sales to decline steadily. Based on the strong consumer base it enjoyed for years, which of the following cost-cutting strategies would allow the brand to stabilize sales and maintain market share? Minimizing marketing support and basing sales on loyal following Creating a narrower target audience for smaller marketing strategies Consolidating the cereal into a larger, stronger brand and renaming it. Reinventing it as a hot cereal and appealing to a new audience