Answer Happy

Marc Jacobs is a luxury fashion brand that produces premium designer clothing, at prices ranging from approximately $1,000 to $5,000. The company launched an offshoot fashion label called 'Marc by Marc Jacobs', a brand whose product line is very similar to that of the company's original brand, but retails at much lower prices, in the range of $100-$500. What was the company trying to achieve with the introduction of this new brand? To entice customers to pay more for their clothing To provide an entry-level product for new customers To add prestige to the original brand To offer clothing of a different style