Answer Happy

Project Description:
A target market is the specific group of people you
want to reach with your marketing message. They are the
people who are most likely to buy your products or services, and
are united by some common characteristics, like demographics and
behaviors.
Defining your target market is one of a marketer’s most
important tasks. It’s the foundation of all elements of your
marketing strategy, from how you develop and name your products or
services right through to the marketing channels you use to promote
them.
For Project 3, research Whole Foods
(wholefoodsmarket.com) and discuss who you think comprises their
target market. Remember to consider all Geographic, Demographic,
Psychographic, and Behavioral attributes.
Description of requirements
Possible Points
Your Points
Provided a discussion of who you think comprises Whole Foods’s
target market. Use paragraphing to organize your answer and provide
clarity.
40
Geographic attributes are included in the description.
15
Demographic attributes are included in the description.
15
Psychographic attributes are included in the description.
15
Behavioral attributes are included in the description.
15
TOTAL
100