Kodak Fails to Focus on the Big Picture The closing case focuses on Kodak and their failure to innovate through the tran
Posted: Tue Apr 26, 2022 12:23 pm
Kodak Fails to Focus on the Big Picture
The closing case focuses on Kodak and their failure to innovate
through the transition from analog to digital technology. It
appears Kodak had the resources to innovate and they recognized the
coming transition but incorrectly evaluated the needs and desires
of the consumer. In addition, members of the company feared
change and resisted change efforts. For these reasons, Kodak
went from a top 20 Fortune 500 company to
bankruptcy in 2012.
Management Update: There are signs Kodak
may survive. During bankruptcy, Kodak put Eastman Park up for
sale. Eastman Park is a giant industrial complex built in the
early 1900s to meet demand for the company’s photographic and film
products. In 2015, the company took the park off the market
and turned it into a separate company division. With a focus
on clean technology, over 60 companies have key operations on the
site.
Case Question: Explain how –
theoretically, anyway – making “change innovations” in each of the
following Areas of Organizational Change might
have helped Kodak ease the severity of the conditions that led it
to bankruptcy and the challenges facing it now that it’s emerged
from bankruptcy: changing organization structure and
design, changing people and
attitudes, and changing processes.
(NEW ANSWERS ONLY NOT THE ONE ON answers)
The closing case focuses on Kodak and their failure to innovate
through the transition from analog to digital technology. It
appears Kodak had the resources to innovate and they recognized the
coming transition but incorrectly evaluated the needs and desires
of the consumer. In addition, members of the company feared
change and resisted change efforts. For these reasons, Kodak
went from a top 20 Fortune 500 company to
bankruptcy in 2012.
Management Update: There are signs Kodak
may survive. During bankruptcy, Kodak put Eastman Park up for
sale. Eastman Park is a giant industrial complex built in the
early 1900s to meet demand for the company’s photographic and film
products. In 2015, the company took the park off the market
and turned it into a separate company division. With a focus
on clean technology, over 60 companies have key operations on the
site.
Case Question: Explain how –
theoretically, anyway – making “change innovations” in each of the
following Areas of Organizational Change might
have helped Kodak ease the severity of the conditions that led it
to bankruptcy and the challenges facing it now that it’s emerged
from bankruptcy: changing organization structure and
design, changing people and
attitudes, and changing processes.
(NEW ANSWERS ONLY NOT THE ONE ON answers)