Answer Happy

You are the owner of a retail chain. You currently have
consumer durables, groceries and private label clothing range for
kids, men, and women. The price point is low and the quality you
offer is fantastic. You have more than eighty percent repeat
customers. In most of the customer surveys that you have conducted
with market research agencies have pointed this unique feature of
your store. You have successfully operated your business in Delhi.
You have about 15 stores operating across the state. During the
last five years, you have spread your offerings to the other
northern states, and you have seen a wonderful response. You are
pretty encouraged. After operating the stores for couple of years,
the brand is not growing at the pace at which it should have. You
are not able to figure out why. A consultant suggested to promote
the brand in a big way. How will you do this?