Answer Happy

a. A company has launched a new ad for a beauty soap
which has been on air for the last two months. The ad promotes a
new variant -lemon freshness of the soap and has hired a very
popular Hindi film actress. How will you measure the ad
effectiveness?
b. A Hindi film channel wants to create weekly
show on latest fashion and trends. They have a few
short-listed ideas in hand as far as the content is concerned. They
would like to know which idea would be liked by their target
audience. What is your suggestion?