Example #3: Nike Nike is the world’s leading supplier of athletic shoes and apparel and a major manufacturer of sports e
Posted: Tue Apr 26, 2022 10:46 am
Example #3: Nike
Nike is the world’s leading supplier of athletic shoes and
apparel and a major manufacturer of sports equipment. It is
headquartered in the U.S. and its brands include Nike, Umbro,
Converse, etc. In 2009, Nike employed 34,300 people and its sales
were $18.36 billion. Nike has contracted with more than 700
factories around the world and has offices in 45 countries outside
the U.S.
Nike is the world’s leading supplier of athletic shoes and
apparel and a major manufacturer of sports equipment. It is
headquartered in the U.S. and its brands include Nike, Umbro,
Converse, etc.
In 2009, Nike employed 34,300 people and its sales were $18.36
billion.
Nike has contracted with more than 700 factories around the
world and has offices in 45 countries outside the U.S.
Nike is mainly engaged in offshoring. None of Nike’s athletic
shoes are produced in the U.S., and none are produced in a
Nike-owned production facility. Nike subcontracts all of its
footwear production to independently owned and operated foreign
companies.
Why does Nike vertically fragment its production process? Why
does Nike not control and manage its foreign production
facilities?
Nike is the world’s leading supplier of athletic shoes and
apparel and a major manufacturer of sports equipment. It is
headquartered in the U.S. and its brands include Nike, Umbro,
Converse, etc. In 2009, Nike employed 34,300 people and its sales
were $18.36 billion. Nike has contracted with more than 700
factories around the world and has offices in 45 countries outside
the U.S.
Nike is the world’s leading supplier of athletic shoes and
apparel and a major manufacturer of sports equipment. It is
headquartered in the U.S. and its brands include Nike, Umbro,
Converse, etc.
In 2009, Nike employed 34,300 people and its sales were $18.36
billion.
Nike has contracted with more than 700 factories around the
world and has offices in 45 countries outside the U.S.
Nike is mainly engaged in offshoring. None of Nike’s athletic
shoes are produced in the U.S., and none are produced in a
Nike-owned production facility. Nike subcontracts all of its
footwear production to independently owned and operated foreign
companies.
Why does Nike vertically fragment its production process? Why
does Nike not control and manage its foreign production
facilities?