Answer Happy

You are the county immunization liaison for the county that you grew up in (or claim as home) and your primary responsibility is to ensure that all children and youth in your county are properly immunized. Address the four Ps of the social marketing mix, defining each and providing a specific example related to your immunization program. Is there competition in your program? (Hint: yes there is, so identify the competition) If so, how would you address this issue?