Biscuit industry has always been an important and emerging industry all over the world. The market for such products is
Posted: Mon Apr 18, 2022 9:48 am
2) Using the 4Ps, and implementing the qualitative research techniques (Focus Group or In depth Interview: Which can be done online due to the current Covid situation, with the virtual presence of 4 to 6 participants) your tasks are as follows: • Product: To define your brand's name, the packaging (Design, Weight, Shape etc...) Place: Where your product can be sold? Price: For how much will your product be sold? Promotion: What campaigns can be used to promote your product in the market? . .