Answer Happy

To be effective, the process of market segmentation must meet which of the following very basic requirements? The firm must avoid focusing on non-variables such as profitability and volume. The company must expand beyond its marketing capabilities to capture growing markets. The market segment must have measurable purchasing power and size. The market segment must reflect the population's changing attitudes and lifestyles. Marketers must be ready to sell the entire market as it discovers the company Previous Page Next Page Page 6 of 9